New Nissan Juke: designed to thrill
When it arrived a little more than three years ago, the Nissan Juke used innovation to create a whole new market segment. Just as the Nissan Qashqai pioneered the original crossover market, the Juke used dramatic design and advanced technology to break new ground in a more compact crossover package.
The Juke's combination of highly individual styling, strong driving dynamics and sophisticated interior equipment has allowed it storm from zero to 420,000 sales in less than 40 months, easily eclipsing its rivals.
Now, following Nissan's established practice of constant development comes the next chapter in the Juke story. Establishing itself as the original stand-out model in the growing small crossover market with premium style and refinement, the new Juke is ready to once again stamp its authority on the segment it created.
Already recognised as the design trend-setter, the new Juke benefits from a series of design enhancements, new engines, new equipment and a wide-ranging personalisation programme.
Among the changes are a new design at the front and rear with greater emphasis on both premium refinement and sporty design cues; a new downsized 1.2-litre turbocharged engine offering greater performance, economy and lower emissions; a revised 1.6-litre DIG-T engine; improved four-wheel drive with Torque Vectoring System; new alloy wheels; advanced equipment including a new audio system, the latest generation NissanConnect driver-vehicle interface, Nissan Safety Shield, Nissan's Dynamic Control system, plus the option of a new opening glass roof.
Revisions in the luggage area have increased space by 40 per cent in two-wheel drive versions up to 354L, while there's even greater opportunity for owners to really stamp their own personality on their Juke. A range of new colours and interior themes are available with a number of different personalisation packs.
The changes and range additions will accelerate the growth of Nissan's second most popular model in Europe, helping it to emulate the remarkable achievements of its big brother Qashqai.
Juke is the best seller in the premium B-segment, outperforming all direct competitors including those from the top German brands. And it's not just the entry-level models which have helped Juke to the top: the best selling engine to date has been the 1.6-litre petrol unit while the top Tekna grade accounts for more than one third of all sales.
Buyers have also been attracted by a strong range of special versions - notably the Shiro and the advanced n-tec models - and the Kuro and Ministry of Sound limited editions, while the sports oriented Nismo has added driving thrills as well as breadth to the range.
On its way to a total of 420,000 sales, Juke has achieved 135,000 sales in 2013 with its popular set to increase with the introduction of the new version. All Juke models sold in Europe are built in Europe, at Nissan's highly productive plant in Sunderland, UK where three shifts per day are needed to cope with demand.
Significantly for Nissan, Juke has attracted a huge number of buyers new to the brand. As much as 85 per cent of sales have been to first-time Nissan owners, not only making it the highest conquest model in the Nissan range but a model that comfortably outperforms the B-segment average with many of those new buyers downsizing from larger cars.
"We stunned the industry with Qashqai, the original crossover, and we've done it again with Juke. If anything, Juke is even more daring and different than Qashqai and appeals to a younger, more out-going audience.
"The changes we have made to new Juke will extend that appeal even further to cement Nissan's position as the leading brand in the crossover market," said Guillaume Cartier, Senior Vice President, Sales and Marketing for Nissan in Europe.
New Juke will go on sale across Europe in the summer, 2014.