NEW QOROS 3 HATCH TO DEBUT AT GENEVA
World premiere of brand’s second production model, the Qoros 3 Hatch offers greater lifestyle practicality, more dynamic styling and generous levels of equipment
A year after the debut of new international car brand Qoros and its first production car, the brand will stage the world premiere of its second production model, the Qoros 3 Hatch, at the 2014 Geneva International Motor Show
The design and engineering of the C-segment Qoros 3 Hatch draws heavily on the first model, the Qoros 3 Sedan. While it is similarly inspired by contemporary European automotive styling themes, it displays a subtle, youthful evolution of the distinctive signature Qoros design cues to inject greater sportiness to the car’s appearance.
“The new Qoros 3 Hatch will appeal to the modern metropolitan always-connected customer who needs a little extra versatility provided by the hatchback body style," says Vice Chairman of Qoros, Volker Steinwascher. “It offers those with active outdoor lifestyles or young families extra practicality, with added coolness thanks to its more spirited, sporty look.”
As well as rear lamp clusters and tailgate specific to the hatchback, the Qoros 3 Hatch features subtle visual changes at the front – notably to the grille, bumper and fog lights. These create a bolder ‘face’ and a more compact, dynamic appearance that will appeal to a new lifestyle-oriented group of customers.
Inside, key ergonomic features, refinement, understated quality and equipment are shared with its sedan compatriot, although new upholstery colour combinations and materials will provide a fresh, new ambience.
Each Qoros 3 Hatch will be fitted as standard with the brand’s innovative eight-inch touchscreen infotainment system, Qoros MMH™ (multimedia hub), which is operated via smartphone-type multi-gesture finger swipe inputs for minimal driver distraction.
As part of Qoros’ strategic objective to be creative in meeting the lifestyle needs of the ‘always-connected’ consumer, the majority of the line-up will feature QorosQloud™, which delivers a comprehensive suite of free-for-life services with 3G connectivity, including vehicle monitoring, social networking and enhanced navigation.
The Qoros 3 Hatch is based on the same platform as the Sedan. However, the Hatch features new C-pillars, roof, rear side panels, tailgate, and a new rear roof cross-member to maintain the car’s exceptional torsional rigidity. Built using the same high-strength steels and structural design that resulted in the Qoros 3 Sedan being ranked by Euro NCAP as the ‘safest car’ of 2013, the new Hatch has the same wheelbase, width and height, but the rear overhang and overall length are reduced by 177mm.
The Hatch also shares with the Sedan its highly-efficient 1.6-litre naturally-aspirated and turbocharged engines and six-speed manual and dual-clutch automatic transmissions.
The Qoros 3 Hatch will be manufactured in the brand’s all-new, highly-efficient and environmentally-sustainable assembly plant in Changshu, China, on the same production line as the Qoros 3 Sedan.
The new range of Qoros models is being designed and engineered by an international team of experienced specialists and new, young automotive talents.