84th Geneva International Motor Show

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Exhibitors' Platform

03.03.2014

CITROËN C1 SWISS & ME CONCEPT CAR



A nod to the Geneva Motor Show



At the 84th Geneva Motor Show, CITROËN is unveiling the C1 Swiss & Me concept car, a unique, astonishing and assertive version of the new city car.

A picture-perfect illustration of the personalisation possibilities of the new CITROËN C1, the C1 Swiss & Me concept car proudly bears the colours of Switzerland in a nod to the city of Geneva, the venue for its world reveal.

Geneva is an emblematic city, considered as one of the world’s most liveable. It is also the perfect setting for a new model that takes a playful approach to the constraints of urban motoring.

Particular work has gone into the concept car’s styling features and colours, with a two-tone effect blending a red roof, harbouring the Swiss flag, and a pearl white body.

The concept car also emphasises the on-road performance of the new CITROËN C1 with wing extensions and a fixed side member, large wheels and a central tailpipe on the rear bumper.

The CITROËN C1 Swiss & Me concept car underscores the spirit of the new CITROËN C1, an everyday companion with a resourceful and irreverent approach to the urban jungle.