The 84th Geneva International Motor Show: A new graphic design for the event that underscores movement and dynamics
For once the publicity graphic design for the 84th Geneva International Motor Show (March 6-16, 2014 at Palexpo in Geneva) was not created by an advertising agency or publicity group as has been the custom in the past. This year it was created by the Geneva School of Art and Design (Haute école d’art et de design - Genève). The organisers wanted to give this opportunity to the designers of the future. The competition was won by Fermin Guerrero, a third year student majoring in visual communication. His creation underscores movement and dynamics, key values of the automobile sector.