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In spite of the magnificent Spring-like weather during the 11 days of the Geneva International Motor Show which ended Sunday evening, some 670,000 entries were registered, a figure slightly below that of last year. However, the exhibitors were once again very satisfied with this year’s event, and a number of them have already ordered even larger exhibition space for their stands for the 2015 edition. The special exhibition of the Le Mans 24 Hours Race history and race-winning cars was a great hit with the public, as was the electric vehicle road tests that were available in the exhibition Hall 1.
On Sunday evening at 7:00 p.m. the 84th Geneva International Motor Show closed its doors, having registered nearly 670,000 entries. This number was slightly less than last year (690,000) but still impressive given the competition from the magnificent Spring-like weather during the full 11 days of the event.
A survey of the exhibitors revealed a high level of general satisfaction with the 2014 event. A number have taken advantage of the opportunity to request even more space for their stands next year. Several manufacturers have also expressed their desire to participate next year by offering their electric vehicles for the road tests after witnessing the popularity of this innovation. The seven cars that were made available to visitors had no time to rest during the Motor Show opening hours.
The mix of visitors to the Show remains highly international with 49% from outside Switzerland, particularly from France, Italy and Germany. A slight increase in the number of women attending was registered. They counted for 24% of the visitors who came to enjoy the excitement of the Geneva International Motor show, its new models, design studies and innovations across all of the stands. The marque OPEL was the recipient of the 11th Creativity Award presented by the Geneva Communication and Publicity Club for the innovative and welcoming concept of their stand.
Another big hit this year was the special exhibition in Hall 3 of Le Mans 24 Hours Race race-winning cars and historic films. This exceptional display was organized in collaboration with the ACO (Automobile Club de l’Ouest), the organisers of the race, and with the sponsorship of ROLEX, who are the official timekeepers at Le Mans. Among the 21 cars on display that had participated successfully in this mythical race between 1923 and 2013 was the 2013 winner, the AUDI R18 e-tron, which seemed to hold a special fascination for the many visitors who came to pay homage.
The Geneva International Motor Show is the only such event in Europe to take place every year. It is also recognized by the OICA (International Organisation of Automobile Constructors) as one of the “5 Majors” of automobile shows in the world. It is also the only Motor Show in Europe that has managed to maintain stability and consistency in terms of the exhibition space utilised, the number of exhibiting manufacturers, and the number of paying visitors during the last few very difficult years. The show also highlights Geneva and its region to the rest of the world thanks to the presence of more than 10,000 national and international media representatives. Next year’s Geneva International Motor Show will take place from March 5-15, 2015.
To re-live the special moments of the 2014 edition, go to: www.salon-auto.ch
Geneva, March 16, 2014 (approx. 3’670 characters incl. spaces)