IndexThe automobile industry presented a Geneva International Motor Show more glittering and innovative than ever. After a very difficult 2009, the manufacturers have demonstrated a tremendous capacity to adapt with their presentation of more than one hundred world and European premiers, providing great pleasure to the large number of media representatives and the visiting public who, once again, were very appreciative of the welcoming and quality atmosphere of the event. This 80th edition finished with very positive results, and the dates for next year have already been fixed for March 3-13, 2011.
More than 11,000 representatives from the written, audio-visual and electronic media from all over the globe were welcomed to PALEXPO for the two press days on March 2-3, 2010. Extensive media coverage throughout the world emanated from 75 press conferences organised by the car manufacturers, the presence of many famous personalities, and special events organised within the framework of the Motor Show.
The provisional results from a survey of the visiting public shows that the Geneva International Motor Show rates as the most international in the world with around 40% arriving from outside Switzerland. Some 692,000 visitors thronged through the 7 exhibition halls of Palexpo during the 11 days it was open to the public. They particularly appreciated the different visions of the future of transportation that were on show.
“The attendance result is almost 7 % higher than last year and achieved the goals we had set” affirmed Mr. Luc Argand, President of the Motor Show. “however, our goal was not to beat our previous attendance records, but to provide visitors with the best conditions and greatest comfort possible, which we succeeded in doing again this year, according to our visitors.”
The 2011 edition will take place from March 3-13, 2011 at GENEVA PALEXPO.
We would like to take the opportunity of this final press release to sincerely thank all the media and press representatives for their efforts in communicating this event to their audiences.
Geneva, March 14, 2010 (approx. 2'150 characters including spaces)
