After a highly eventful year, with a number of automobile companies merging, being sold, or new alliances being formed, the industry will seize the opportunity of the 80th Geneva International Motor Show to play their trump cards. All the major manufacturers and a large number of design houses, engineering and preparation specialists will be presenting, covering the whole of the 80,000 square metres of exhibition space of the 7 halls of Palexpo. They will present more than a hundred World and European Premiers. Economy cars propelled by alternative technologies are the current driving force in the market, but unique luxury automobiles and new classical sports cars will also be competing for the adulation of the passionate.

More than 60 press conferences have been scheduled by manufacturers for the first press day, March 2, 2010. Due to this great demand it was necessary for the organisers to arrange the conferences to take place in parallel for the first time. This is a clear indication that the future of the automobile remains exciting.

The Geneva International Motor Show is one of the most attractive shows in the world and ranks among the “Top 5 Worldwide” of the most important automobile exhibitions, alongside those in Detroit, Frankfurt, Paris, and Tokyo. It is the only one in Europe which takes place every year. 

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