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    14.03.2013     The 10th Creativity Award has been presented to Citroen: « A stand close to perfection »!

    The Publicity and Communication Club of Geneva (CPG) has the pleasure of presenting the 10th Creativity Award* to Citroen. It was presented within the framework of the 83rd Geneva International Motor Show. The Jury for the Creativity Award was particularly impressed by Citroen’s presentation that effectively supported the new positioning of the brand, focusing on the quality of the finishing touches and the close attention to details on their products. Two universes are joined together; one of soft aesthetics and the other functional, both presented utilising animation and information tools that are original and effective.

    For example, the Citroen stand was described by the Creativity Award Jury as « a stand close to perfection », according to the different evaluation criteria defined for the attribution of the award:

    •                Novelty:  The Jury not only appreciated the animated windows on the DS model in the centre, but also the availability of tactile screens with a practical and effective configuration programme.  The support provided by the original audio-visual presentations with their round screens also favourably impressed the Jury.

    •                Originality: The attention to detail and the expertise of the marque represented by a leatherwork expert who explained to visitors the art of working with leather to achieve a high quality for the finished product.

    •                Reception and information:  Citroen had chosen to create an aesthetically soft atmosphere with a tapestry woven around the style of the DS and completed by a decoration style that was not only pleasing but was also propitious for the transmission of information about the products. There was also particular attention paid to the presentation of information for handicapped persons.

     

    Special Mention for the Mercedes stand

    This year the Jury has chosen to award a special mention to Mercedes, in recognition of the creation of their stand at the show that effectively reflected their new dynamic styling of their products. In addition, the ease of circulation for the visitors was an essential feature for the creators of the stand, who had chosen to position their cars in a star-shaped layout, facilitating access to the most popular models.  Finally the Jury also appreciated the reception and efficiency of the personnel providing information and communications to visitors.

     

    Awards Ceremony at the Everest room 

    Date: Thursday, March 14, 2013 from 6:30 pm 

    Organiser: The Publicity and Communication Club of Geneva (CPG)