The biggest worldwide premieres launched in Geneva since 1905
1960 Worldwide Premieres
LANCIA FLAMINIA 2.5 NARDI/MOTTO
LANCIA FLAMINIA 2.5 NARDI/MOTTO "LORAYMO COUPÉ"
At the 1960 Paris Motor Show, the industrial designer Raymond Loewy, born in Paris in 1893 and who emigrated to the USA, presented a coupé on a Lancia Flaminia chassis, with aluminium bodywork by the specialist Motto of Turin and an engine prepared by Nardi. Some of Loewy's other designs included the Gestetner duplicating machine, the Coca Cola bottle, the Lucky Strike cigarette packet, the Shell symbol, the brands BP and Lu, and several Studebaker cars.