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26.11.2010 81st Geneva Show: The Green Vision - more topical than ever in 2011
The International Motor Show will be opening for its 81st edition from March 3 to 13, 2011 at Geneva Palexpo. A range of environmentally friendly technologies of the future will again be on display in the Green Pavilion and the Green Test Drives. The Green Pavilion was such a success at the 2010 Show that the organizers would like to place more emphasis on it at the 2011 edition. It will therefore be welcoming visitors at an extremely central location.
Environmental protection considerations are increasingly influencing our decision when we purchase a car. Surveys show that visitors to the Motor Show are not only interested in new models but that they also want to learn about the technologies of the future. What will our mobility be like in the future? What will the cleanest drive technologies be? How do they work? When will they be available on the market? Concrete answers to these questions can be found on the major manufacturers’ stands but also at the Green Pavilion. Moreover, they can be experienced during a short test drive at the Test Drive centre.
For the 2011 Motor Show, the Green Pavilion has been moved to a central location – one of the entrances most used by visitors. It will be located in an approx. 3,000-sq. metre marquee specially erected for the occasion in the passageway leading from Hall 6 to Hall 7. About 20 exhibitors, including major manufacturers, start-ups and scientific institutes, will be presenting their latest developments and insights there.
Right next to the marquee, on the esplanade of Hall 6, a dozen clean cars will be available for road tests. The different environmentally friendly cars that visitors will be able to test-drive include models of the brands Chevrolet, Mercedes, Mitsubishi, Nissan, Renault, Tata, Think with M-Way and Smart.
At the 2010 Show the concept of experiencing "close-up and live" green cars and alternative drive systems aroused keen interest among the public and more particularly with the media.